Sarah Bakir

SEO STRATEGY & DIGITAL PRESENCE OVERHAUL

From Page 3 to Position #1

A website buried on page 3 — invisible to its audience. Within a year, it ranked #1. I ran a full competitive analysis, studied similar businesses and naming conflicts, then built a 3-stage SEO strategy executed across teams.

The work covered site architecture restructuring, URL slug correction, metadata and word count analysis, and a content framework designed to compound over time. Overall SEO performance rose 20%. The result: reusable page templates that guarantee consistent ranking results for every new piece of content going forward.

Beyond search, I connected social media channels to the site and co-led digital awareness campaigns over two years — building targeting templates, keyword frameworks, and hashtag strategies that unified the brand's entire digital presence.

CUSTOM WORDPRESS DEVELOPMENT FOR INTERNAL OPERATIONS

Three Plugins. One Smarter Workflow.

Built a suite of three interconnected WordPress plugins to improve how teams communicate, reach their audience, and make decisions.

CHATBOT

A guided support flow where users select their issue from structured options and receive a tailored auto-reply — while the right internal team gets notified and follows up directly.

NEWSLETTER ENGINE

A scheduling and audience-segmentation tool that sorts subscribers into traffic categories, ensuring the right content reaches the right people every time.

DATA & GRAPHS

A privacy-first analytics plugin that collects only what matters — issue types, categories, and volume — no personal data, ever. Outputs clean visual graphs that give teams the data clarity to make faster, better decisions.

WORKSHOPS, CONTENT SYSTEMS & CROSS-FUNCTIONAL STRATEGY

Helping Teams Build Smarter Campaigns.

Brought cross-functional teams together — marketing, development, UX/UI, and content — to turn scattered campaign ideas into structured, measurable plans with clear ownership and shared direction.

Through hands-on workshops and practical templates, teams moved from idea to execution with confidence. Every session ended with defined goals, audience clarity, and actionable next steps everyone could actually follow.

SEO FOUNDATIONS WORKSHOP

Delivered across multiple teams — developers, UX/UI designers, and marketing — breaking down site architecture, technical SEO, and content strategy so every discipline understood how their work impacts search performance.

CAMPAIGN STRATEGY WORKSHOP

Facilitated a collaborative session bringing together marketing, UX/UI, and cross-functional teams to co-build a structured campaign framework — defining measurable goals, actionable steps, and creative ideas together. Everyone left with a shared direction and clear ownership.